How I think

01 · Values

What I value

My definition of good.

• CuriosityAsk the next question. Assume there is more to find.
• Intellectual humilityHold beliefs loosely. Change them when the evidence does.
• KindnessDirect and warm at the same time. People first, always.
• IntegritySay what is true. Do what was promised.

02 · Method

How I think

The purpose of a system is what it does.

I build systems that move toward the outcome, self-heal through reflection, and run on empowered people. The frameworks below are how I do that work.

• PurposeSystems are judged by what they produce. That is the one metric that matters. Everything else serves it.
• ReflectionTight loops. Plan, ship, retro, question. How a system learns, self-corrects, and outlasts any individual.
• PeopleEmpowered teams run the system. They need clarity of direction, real autonomy, and authority to act.

How I do the work

1. 01Discover.Jobs to be done · The Mom Test · Design thinking · Double diamond
2. 02Prioritize.RICE · Pareto 80/20 · Hypothesis-driven development
3. 03Execute.Agile sprints · Design sprints · Blameless retros
4. 04Scale.Automate · Delegate · Document · PR/FAQ · Pre-mortems
5. 05Lead.Servant leadership · Psychological safety

03 · Books

Books that shaped how I work

Twelve that I keep coming back to.

• At Home in the UniverseStuart Kauffman
• Conscious BusinessFred Kofman
• The Lean StartupEric Ries
• SprintJake Knapp
• The Mom TestRob Fitzpatrick
• The Design of Everyday ThingsDon Norman
• Deep WorkCal Newport
• Leading with QuestionsMichael Marquardt
• On Writing WellWilliam Zinsser
• Start with WhySimon Sinek
• Atomic HabitsJames Clear
• Zero to OnePeter Thiel

More on Goodreads →

04 · Podcasts

Podcasts that inspire my thinking

Company stories, design, and how people work.

• AcquiredBen Gilbert and David Rosenthal
• How I Built ThisGuy Raz
• 99% InvisibleRoman Mars
• Rework37signals
• Design BetterAarron Walter and Eli Woolery
• How to Be a Better HumanTED
• How to Take Over the WorldBen Wilson
• Sales GravyJeb Blount
• The Economics of Everyday ThingsFreakonomics
• Your Undivided AttentionCenter for Humane Technology

05 · Toolbox

What I work with

The tools on my desk today.

06 · Research

Peer-reviewed research

Three papers from my years in biochemistry and neuroscience research.

1. 01
   Inhibition of System xc Transporter Attenuates Autoimmune Inflammatory Demyelination →

   The Journal of Immunology · July 2015

2. 02
   A Possible Connection Between Antidiabetic and Antilipemic Properties of Psoralea corylifolia Seeds: A LIBS-Based Study →

   Food Biophysics · June 2013

3. 03
   Comparative Toxicological Studies of Heracleum maximum and Psoralea corylifolia on Brine Shrimp and Wistar Rats →

   Annals of Phytomedicine · July 2024

The scientific discipline translated remarkably well to building good products

• Start with research and understanding
• Build experimental frameworks and feedback loops
• Collect and analyze the data
• Keep improving